Hey. Salam. Welcome.
I like making complex things feel simple, useful and well crafted, with care for the people using them and the business behind them.
At Chaptrs, I work across product, brand and marketing. I like sharing ideas with people from different teams early, then improving them together as we learn what works. I came to product design through brand and visual design, and I still draw on that background every day.
What shapes my work
Visual craft
A decade in design shaped a strong eye for detail, hierarchy, typography, colour and execution.
Systems thinking
Moving into product shifted my focus from individual outputs to connected experiences designed to evolve and scale.
Curiosity & adaptability
I’m curious about new ways of working. I use AI to improve workflows, challenge my design decisions and build things beyond my existing skill set.
10+ years within the design industry
Chaptrs
Design Lead · 2025 - Present
Independent Designer
Selected freelance projects · 2023 - Present
Archetype
Senior Designer · 2019 - 2022
Catersales
Senior Designer · 2017 - 2019
Midweight Designer · 2016 - 2017