CAGE is a London-based advocacy organisation dedicated to empowering communities affected by the War on Terror and state oppression. We collaborated with CAGE on their international rebranding, creating a dynamic and valorous brand strategy that reflects their mission and values.

Inspired by CAGE's bold stance against injustice, we enhanced their iconic wordmark and 3-stripe symbol to incorporate symbolic imagery. Our creative strategy for visual composition spanned print and digital platforms, combining textures, bold typography, vivid colours, and striking imagery. This provided CAGE with a versatile toolkit to convey their message powerfully and adjust its urgency and importance as needed.