CAGE is a London-based advocacy organisation which aims to empower communities impacted by the War on Terror and against statehood oppression.

We worked closely with CAGE on rebranding following their decision to take their mission, freeing the world of oppression, international.

We delivered a brand strategy and identity that is both dynamic and valorous, reflecting CAGE's courageous work, mission and values.

CAGE's unapologetic approach towards challenging injustice led as inspiration across all touch points.

We beefed up the iconic word mark and 3-stripe symbol, opening the opportunity to utilise the thicker shape forms as placeholders for symbolic images.

To build upon this, we devised a creative strategy for visual composition across print and digital platforms.

By combining textures, outspoken typography, vivid colours and striking imagery, we gave CAGE an dominant toolkit to deliver their work in an expressive and influential manner, offering the ability to dial up or down the urgency and importance of their message.

My Role:


Project Type:

Brand Identity




Logo & Symbol
Colour Palette
Brand Graphics
Brand Guidelines
Social Media Templates

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