ALL ABOUT DAWOOD

WHO, WHAT,
WHERE & WHY?

Everything you need to know about my background to tools that I use, my approach to design work and more.

London, UK
London, UK
Designer
Designer
Branding
Branding
Visual Design
Visual Design
user experience
user experience
iOS User
iOS User
consulting
consulting

NICE TO MEET YOU

I'm Dawood — a designer specialising in brand and visual design. Here's my background and experience summed up:

  • Visual/Integrated Designer

  • 8+ years of design experience

  • Specialising in brand and visual design

  • Diverse experience (Branding, visual identities, infographics, key art, marketing materials, artwork and visual design)

  • Strong creative agency background

  • Proficient in Adobe CC, Figma, Framer

If you prefer more in-depth answers, check out my conversation below.

How much design experience do you have and what kind of projects have you worked on?

With almost a decade of design experience under my belt, I've accumulated an impressive portfolio of work covering branding, visual identities, key art, infographics, visual design and UX. You could say I am an integrated designer.

What is your approach design work?

My approach to design work is rooted in research, strategy and story-telling with a focus on delivering functional and aesthetically-pleasing design solutions.

Where have you worked and what did you like the most about working there?

I've mostly worked within creative agency environments. Fast-paced, lots of multi-tasking and plenty of responsibility. It can be hectic and full-on at times but it has gifted me with many invaluable opportunities. Collaborating with talented peers and clients at the top of their game, to being immersed in every stage of the design process are just a few great things that come to mind.

What software do you use for design work/planning your workload?

Adobe CC (Photoshop, Illustrator and InDesign), Figma, Framer and Google Workspace for project management.

What type of clients have you worked with?

I've worked with local independents to world-renowned brands including Netflix. I couldn't tell you which type of client I prefer working with. But, one thing I can say is no matter how big or small the client, one thing remains the same: my appetite and focus for tackling creative problems and delivering my best work.

Why do you like design?

I've always had a creative personality and 'eye for design'. Growing up I enjoyed art and later found myself putting together creative ideas on graphic design software. My first design software was Corel Draw followed by the Serif Suite! I enjoy looking at problems from a design perspective and using my skills and abilities to solve them. There's just something satisfying about it.