BAKING QUEEN

OVERVIEW

I crafted the visual identity for Baking Queen, a South London-based small business specialising in homemade desserts such as brownies and cookies.

Collaborating closely with the founders, I developed a bold and lively visual identity brimming with character and personality. I designed every facet of the brand, including the 'handcrafted' logo, playful taglines, choice of typography and sweet colour palette. I also lead on art direction for food photography.

My Role:

Designer

Project Type:

Branding & Visual Identity

OUTCOMES:

Brand Strategy
Brand Language
Logo
Taglines
Typography
Colour Palette
Supporting Graphics
Photography
Packaging Design
Social Media Content Creation

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