Baking Queen is a family-run business making homemade desserts and sweet treats.
Working directly with the founders, I designed the visual identity, brand language, packaging and social content, and led art direction for food photography.
ROLE
Designer
WHAT I DID
Brand strategy and language
Logo and taglines
Typography and colour palette
Supporting graphics
Packaging design
Photography art direction
Social media content
Challenge
Create a bold, characterful identity for a homemade dessert business, bringing consistency to its packaging, social content and food photography.
