I crafted the visual identity for Baking Queen, a South London-based small business specialising in homemade desserts such as brownies and cookies.

Collaborating closely with the founders, I developed a bold and lively visual identity brimming with character and personality. I designed every facet of the brand, including the 'handcrafted' logo, playful taglines, choice of typography and sweet colour palette. I also lead on art direction for food photography.