POWR eSports

My Role:

Lead Designer

Other Team Members:

Art Director
Creative Director

Project Type:

Brand Identity

Agency:

Archetype®

Deliverables:

Word mark & Symbol
Typography
Colour Palette
Brand Pattern & Graphics
Brand Guidelines
Marketing & Social Materials
Signage Conception
Merchandise
Website Visual Design

About the project

POWR is a championship-winning eSports team based in Saudi Arabia.

We worked closely with POWR to create a distinct brand identity that reflects the team's fearless personality and competitive grip on eSports.

From a powerful word mark and electrifying colour palette, to catchy graphical styling for social channels, reimagining the team's home studios, signage for headquarters and merchandise. We ensured the brand transitions well from the small screen to larger application.

The end result speaks volumes. Whether you're an existing fan, just getting to know the team or a competitor, when you see POWR, you know for sure: it's truly game on.

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